Zoom App beats Tic-Tok and Whatsapp

Zoom App

Zoom beats TikTok, Instagram, and WhatsApp, and became the most-downloaded app on Google Play Store in India

Zoom particularly stands apart as it is one of the few in the market to allow video calling with more than 10 people at a time, which makes it one of the most downloaded apps on Google Play Store in India, At a time, when most of the people are forced to quarantine themselves to prevent the coronavirus from spreading, video calling app Zoom has gained much popularity in India despite there are several other video calling apps.

ZOOM, THE video conferencing service whose use has spiked amid the Covid-19 pandemic, claims to implement end-to-end encryption, widely understood as the most private form of internet communication, protecting conversations from all outside parties. In fact, Zoom is using its own definition of the term, one that lets Zoom itself access unencrypted video and audio from meetings.

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As the coronavirus quarantine has forced people around the world indoors, business is booming for a sub-economy of shut-in-friendly businesses: The stock prices of Netflix, Blue Apron and Peloton have all surged. But perhaps no brand has been more emblematic of this new normal than Zoom, which was exceptionally well-poised for the pandemic.

With millions of people around the world working from home in order to slow the spread of the coronavirus, business is booming for Zoom, bringing more attention on the company and its privacy practices, including a policy, later updated, that seemed to give the company permission to mine messages and files shared during meetings for the purpose of ad targeting.

Still, Zoom offers reliability, ease of use, and at least one very important security assurance: As long as you make sure everyone in a Zoom meeting connects using “computer audio” instead of calling in on a phone, the meeting is secured with end-to-end encryption, at least according to Zoom’s website, its security white paper, and the user interface within the app. But despite this misleading marketing, the service actually does not support end-to-end encryption for video and audio content, at least as the term is commonly understood. Instead it offers what is usually called transport encryption.

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